What has to be done to stand out in the coffee creamer business? Judging by supermarket shelves, it seems like Nestlé and its Coffee-Mate brand rule the market, but apparently the company still wants to make a splash when rolling out a new product.
As reported by AdWeek, Nestlé is launching an all-digital campaign beginning on Friday to promote its new line Coffee-Mate Natural Bliss creamer. With the idea being that the product is au naturel, a New York coffee shop was taken over for a day with baristas and customers dressed in nothing but body paint. Oh, and the coffee was apparently free if anyone bothered to notice once they realized they were virtually surrounded by naked people.
Here’s the video, from which ads will apparently be hitting social media and eventually television.
https://youtu.be/Zp2mEY3QtlY
So Natural Bliss apparently consists of only four ingredients — milk, cream, sugar and “natural flavors” — or at least that’s what I think the naked woman behind the counter explained. I may have been paying attention to something else. Just like all the male customers in this video who are trying to look that woman in the eyes rather than drift downward.
My favorite person in the ad, however, is Bicycle Tights Guy. Just hanging out. Well, maybe not literally. Probably not. I mean, that would have to be some sort of health code violation, right? Unless the free coffee somehow gets around that.
I wonder if anyone didn’t actually notice, too wrapped up in their phone or preoccupied with their day. Those people probably didn’t make the cut. Although you’d think the free coffee would get their attention.
I’m worried that would be me. (And I’m a black coffee guy anyway, so trying to sell me a creamer would be a waste of time. Even if a gorgeous naked woman was pushing the product.)
So what were we talking about here?
[AdWeek]
